When running a small business, it is crucial to track and maintain tight control over your finances to ensure its long-term viability.

Through a cloud-based accounting system, getting a clear picture of your business’ financial health becomes easier. However, the challenging part is finding the best cloud accounting tool that suits your business.

In the cloud accounting space, Xero and another cloud accounting software are two leading players that constantly vie for the larger market share. Not to be outdone by the other, they continuously improve their features and marketing message to attract potential customers caught in the middle.

We have outlined below the top reasons why you should convert from your cloud accounting software to Xero:

Xero has established an excellent ecosystem.

With over 800 independent apps that can be integrated into the system, your Xero accountant can look at the most powerful apps that can specifically address your unique business and personal needs.

There are hundreds of extremely useful apps for everything– be it for cash flow forecasting, managing online payments, streamlining internal processes, moving products online, and many other functions that can make life easier for you and your customers.

You can browse through the apps that integrate with Xero here.

The Xero App Marketplace is straightforward and easy to navigate with the apps categorized according to Function and Collections namely: Featured, New and Noteworthy, and Xero Apps and Add-ons.

Another advantage of Xero is its open API. This means if Xero doesn’t offer an integration from a service you need for your business, you can have a developer create it for you. Xero’s documentation is public and can help developers connect other products.

Xero is the most user-friendly platform– even non-accountants can use it.

Accounting has a reputation of being tedious, time-consuming, and repetitive, especially for those without a background in finance. However, with Xero, gone are the days of old school manual accounting tasks. This user-friendly cloud-based accounting system can help you save time and costs.

Once you’ve linked the system to your bank, statement lined feed in daily. This will allow you to complete bookkeeping tasks such as reconciliation in just a couple of clicks.

Because multiple bank accounts feed into your system under different account codes, the workflow is quite different compared to other software– it is intuitive and user-friendly. Also, Xero comes with vast financial reporting features and allows you to generate and customize any report you want.

Xero is constantly innovating.

As a Certified Xero Accountant who has been using the system for many years, one of the things we love most about Xero is that they are always out to innovate and all updates are made automatically.

They listen to business owners, accountants, and bookkeepers, and improve their software based on these insights. They even hold an annual event called Xerocon, where you can learn about all the feature updates, what you can expect in the future, and how they’re going to make your life even more convenient.

Converting from your cloud accounting software to Xero

It is no secret that we prefer Xero over any other cloud-based accounting tool.

Whether you have a start up business or one that has been going for years, we recommend Xero because of the perfect balance between features and user experience. Other cloud accounting software can also get things done, but not as seamlessly and streamlined as Xero can with its smart design.